Service

Media Relations

Strategic media relations for lasting impact.

PR Schweiz .

The Gold Standard in Swiss Public Relations

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Erfolgreiche Medienarbeit basiert auf Vertrauen und Relevanz. Wir unterstützen Sie dabei, belastbare Beziehungen zu Medienschaffenden aufzubauen und Ihre Themen agenda-setting zu platzieren. Von der Strategieentwicklung bis zur operativen Umsetzung stehen wir Ihnen als Sparringspartner zur Seite. Unsere Leistungen: - Entwicklung massgeschneiderter PR-Strategien - Erstellung und Pflege von Medienverteilern - Organisation von Pressekonferenzen und Mediengesprächen - Proaktives Themenmanagement und Storytelling - Crisis Communication & Issues Management - Medientrainings für Führungskräfte Wir übersetzen Ihre Botschaften in Geschichten, die Journalisten gerne aufgreifen.

Your Advantages

Agenda-Setting Power

Strategically place your topics on the media agenda. Our team identifies connection points to current debates and societal trends.

Journalist Network

Benefit from our established network of over 500 Swiss journalists, editors, and opinion leaders across all three language regions.

Crisis Resilience

From prevention to acute crisis management: we stand by you with proven strategies and 24/7 availability.

Media Training

We prepare your executives for interviews, press conferences, and critical media situations – practical and personalized.

Strategic Media Relations

Situation Analysis

We analyze your current media position, identify strengths and potential, and define measurable goals.

Strategy Development

Based on the analysis, we develop a tailored PR strategy with key messages, target media, and timeline.

Execution & Monitoring

From press releases to media briefings to events: we implement the strategy and continuously measure success.

FAQ

What distinguishes media relations from advertising?

Media relations targets editorial coverage (earned media), which is considered highly credible. Advertising is paid placement (paid media) with full content control but lower credibility.

How quickly can I expect results?

Initial media contacts and publications are typically possible within 4-6 weeks. Building a strong, sustained media presence is an ongoing process.

The Right Solution for Your Business

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